It is well known in many fields, from sports psychology to dog training to opera singing, that awareness of your performance is a necessary and powerful first step to changing it.
When Greta Thunberg says that we have 420 gigatons of carbon dioxide left in our CO2 budget and that we currently emit 42 gigatons of CO2 a year, does that make any sense to you? It doesn’t make sense to us either. It’s hard to make the connection between these abstract numbers and the impact of our personal actions. We believe that tracking our personal carbon footprints provides us with more clarity, empowering us with the ability to take the right steps towards a more sustainable lifestyle.