The Kora Story is the story of saving the planet. By empowering the individual and making every action count. Rewarding people for sustainable actions instead of punishing them for bad behavior.

Greed and self-interest have brought us to this point. And these urges are not going away any time soon. So perhaps we can use them to save the world. There are things we all know we should be doing more to be sustainable. And many of us aren’t doing them. Because it’s hard, because we don’t feel like our actions matter and because there’s no immediate reward. So by rewarding climate-positive behavior, Kora will achieve the necessary change.